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1. Introduction

Welcome to Border W.I.S.E. This Privacy Policy explains how we collect, use, and protect your personal data when you interact with our website (https://borderwise.co.uk) or engage with our services. We are committed to protecting your privacy and ensuring that your personal information is handled responsibly and in accordance with applicable data protection laws, including the UK GDPR.

2. Data We Collect

We may collect and process the following personal data from you:

  • Personal Information: Name, email address, phone number, home and work addresses.
  • Technical Data: IP address, device information, browser type, and usage data collected via cookies.
  • Communication Data: Information you provide when contacting us via website forms, emails, or phone calls.

3. How We Collect Your Data

We collect personal data through:

  • Website Forms: When you fill out contact forms, request services, or subscribe to our newsletter.
  • Emails & Phone Calls: When you communicate with us via email or phone.
  • Cookies and Tracking Tools: We use cookies and tracking technologies like Google Analytics and Hotjar to collect usage and behaviour data on our website. These tools help us understand how visitors interact with our website to improve functionality and user experience.

4. How We Use Your Data

We process your personal data for the following purposes:

  • Service Provision: To provide and manage our services, including repairs, sales, and appointments.
  • Communication: To respond to your inquiries and customer service requests.
  • Marketing: To send you updates, promotional emails, and newsletters (with your consent). You can opt-out at any time via a link in our emails.
  • Analytics: To analyse website traffic and improve our services using tools like Google Analytics and Hotjar.

5. Sharing Your Data with Third Parties

We may share your data with the following third parties:

  • Google Analytics: For website traffic analysis and visitor behaviour tracking.
  • Hotjar: To understand user interaction on our website and enhance the user experience.
  • Mailchimp: To manage our email marketing campaigns.
  • Bitrix24 CRM: To manage customer relationships and communication.

We ensure that all third-party service providers handle your data securely and in compliance with applicable data protection laws.

6. Data Security and Storage

We are committed to ensuring the security of your personal data. We implement various security measures, including:

  • Secure Servers & SSL: Our website and servers use SSL encryption to protect your data in transit.
  • Encryption & Password Protection: We store data securely and use encryption and strong password policies.
  • Multi-Factor Authentication (MFA): We use MFA to safeguard access to sensitive systems and data.

7. Data Retention

We retain your personal data for as long as necessary to fulfil the purposes outlined in this Privacy Policy. Unless otherwise requested, we retain data indefinitely. If you wish to have your data deleted, you can contact us at any time to request removal.

8. Use of Cookies

Our website uses cookies to improve your browsing experience. We categorise cookies into three types:

  • Essential Cookies: These are required for the basic functioning of the website.
  • Analytics Cookies: Used to track website traffic and performance via tools like Google Analytics.
  • Marketing Cookies: Used for targeted advertising and marketing purposes.

You can manage your cookie preferences in your browser settings.

9. Email Marketing and Opt-Out

If you have opted in to receive marketing communications from us, we may send you newsletters, special offers, and other updates. You can opt out of these communications at any time by clicking the “unsubscribe” link in any email or by contacting us directly.

10. Your Data Rights

You have the following rights regarding your personal data:

  • Access: You have the right to request access to the personal data we hold about you.
  • Correction: You can ask us to update or correct any inaccuracies in your data.
  • Deletion: You can request the deletion of your personal data.
  • Objection: You have the right to object to the processing of your data for marketing purposes.

To exercise any of these rights, please contact us at:

We will respond to your request in accordance with UK GDPR regulations.

11. Geographic Area Coverage

We proudly serve customers in the following areas:

  • West Midlands: Birmingham, Solihull, Tamworth, Dudley, Walsall, Wolverhampton, Coventry
  • East Midlands: Derbyshire, Leicester
  • Staffordshire: Staffordshire, Telford
  • South-West: Worcester, Hereford, Shropshire, Gloucester
  • South-East: Oxford, Northampton
  • Additionally, we offer nationwide services across the UK.

12. Updates to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Any updates will be posted on this page with the date of revision.

13. Contact Information

If you have any questions or concerns about this Privacy Policy or how we handle your personal data, please contact us:

  • Address: Border W.I.S.E., 292 Brookvale Road, Erdington, Birmingham, B23 7RT
  • Phone: 0121 344 4499
  • Email: support@borderwise.co.uk